What is Search Engine Optimization?
SEO IS THE PROCESS OF IMPROVING THE VISIBILITY OF WEBSITES IN THE SEARCH ENGINES RESULT PAGES. SEARCH ENGINE OPTIMIZATION HELPS TO DERIVE ORGANIC VISITORS TO A WEBSITE.
There are over 130 million register websites in the WWW(World Wide Web) today. Search engines like google, bing, yahoo etc. made easy to search for the relevant content on the web. And we need SEO to improve the visibility of our websites in the search engines. We can use a wide range of techniques to improve the visibility of our website in the search engines. The more visibility of your website in the search engine, more organic traffic you get. Search engines use a very complex algorithm to rank the websites and their content accordingly. 90% of the people who are using the internet rely on search engines to find the content. Talking about the Google, it has more than 200 ranking factors such as:
- Domain Age
- Keywords in Top Level Domain
- Keywords in Title, Heading & Description Tag
- Page loading speed and much more
Benefit of SEO
As I’ve already said that 90% of the people use’s search engines to find the content on the internet. SEO helps us to improve the ranking of our websites in the SERPs(Search Engine Result Pages). Suppose you are selling a goods or services on the internet. SEO helps to drive a huge amount of traffic via search engines generating more leads and conversions.
Content is King
The phrase “Content is King” is famous among internet marketer. It means a relevant, keyword rich and high-quality content rank higher on the SERPs. As we know Google is one of the biggest company in the world. It has developed a complex algorithm to find out the duplicate content on the web. With duplicate content, you cannot rank higher in the search engines or even you may get penalized. So if you are serious about your business, don’t try to cheat Google and always follow Google guidelines. Never use a tool like an article spinner, article rewriter as it’s not gone a rank higher in search engines.
Why should you care about SEO?
If you are serious about your business and want to make more money, you should take care of SEO. Developing a website and uploading your products is not sufficient these days. SEO is one of the easy and efficient ways to get more traffic and generate more sales through your website. If you don’t have knowledge about SEO, you can hire SEO specialists from freelancer.com and upwork.com. People who come to your site via search engines are already looking for the goods or services you offer. So SEO has high Return on Investment comparing to other advertising methods.
If you want to grow your company and maximize your earnings, Search engine optimization is the solid method for it. Even if you hire someone to do SEO for your company, I’m sure you will get maximum Return On Investment if implemented effectively.
So, this was the first tutorial on SEO series. In the next tutorial, we will walk through SEO from the scratch and promise you to provide all the whitehat techniques to rank higher on search engines. If you loved this article please share it with your friends.